La Sorbonne Nouvelle Students to Work on I Run Clean Communications 16 October 2020
Forty-eight students from the Université Sorbonne Nouvelle in Paris will spend the next two months developing communications strategy recommendations to support European Athletics’ I Run Clean anti-doping education programme.
The assignment is a key element of a three-year European Union-funded project to create additional modules for the I Run Clean e-learning platform, develop volunteer-delivered anti-doping workshops and then disseminate the programme to new audience groups across Europe.
In two classes delivered online today because of Covid-19 restrictions, the students were briefed by their instructor Fiona Olivier and project team representative Bill Glad on the fight against doping in sport and their individual roles in the assignment.
The idea for the cooperation between the university and the project team arose when last year’s International Project Management Master’s Degree programme students at the Sorbonne Nouvelle, led by Olivier, independently worked on communications plans for I Run Clean.
This year’s students will form eight small teams that will each liaise with an I Run Clean project partner organisation and then coordinate their findings to customise national approaches and an over-all international strategy.
The results will be presented to the I Run Clean project management on 11 December.
“I was impressed by the seriousness and enthusiasm of the students today and it is clear they understand this is a great opportunity for them to get experience working with a client in the real world on a project with important practical consequences for sport”, said Glad.
“We have already informed the coordinators at the project partners and I know they are looking forward to the input the students can provide.”
Led by European Athletics and the Paris-based Agency for the Development of Athletics in Europe (ADAE), the I Run Clean project team includes the athletics federations of Bulgaria, Estonia, France, Germany, Italy and Spain as well as the University of Milan and the Sapienza University of Rome.
Earlier this year the Sorbonne Nouvelle agreed to join the new project, with aim of strengthening the communications element of the project. Arrangements currently being made to add the university as an official partner.
Co-funded by the Erasmus+ Programme
of the European Union
Agence pour le Développement de l'Athlétisme en Europe (ADAE)
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